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Stencil Design

Text Stencils:

Text Stencils can be designed with 1 or 2 lines of text.  The most important thing to remember is the more letters you have and the more lines of text you have, the smaller each impression (letter) will be.  You do not want to cram so many letters in that your overall image becomes muddled or difficult to read. Let's look at some examples:

One Line Of Text:

In the above example of, we have 21 letters (cutouts).  It fits perfectly and provides for the maximum readability of the Ad (impression).  

Two Lines of Text:

In the above example of, on line one, we have 25 letters and on line two, 12 letters.  Again, each fit very well and provide great readability.   However, this stencil exhibits the maximum number of letters that we would recommend.

Recommended Design:

One Line Stencil: Maximum 24-28 letters (cutouts).

Two Line Stencil: First Line: Maximum 25 letters (cutouts), Second Line: Maximum 12 letters (cutouts).

NOTE: These are only recommendations.  If you need to go up a few characters we can accommodate it.  Just please keep in mind how it may affect the overall impression.


During the checkout process, we will guide you to define exactly how you would like your stencil to read.  It is critical that you type in "The Exact Text As It Will Appear On The Stencil".  You will have multiple opportunities to verify its accuracy.  Remember, text can be created multiple ways.

For Example:

  • (lowercase)
  • (title case)


Logo Stencils:

Before deciding on the design of your stencil, you must understand how the image (logo) is going to be imprinted on the surface.  The easiest way to think about it is to refer to the old style of printing, where things were created in the reverse or the negative.  In essence, when you apply your stencil, you will be creating an image that is in both white (cutout areas) and black (areas between the cutouts).  Also, you must understand, that what is easily printed on paper is not always easily replicated in a stencil.  You must have connecting elements (steel) to support the image.

Ex: Stencil Design (Clean & Dirty)

Ex: Stencil Application (Clean & Dirty)

In the above, we have first the steel stencil and then the image (impression) created from the stencil.  

Connecting Elements:

The word "clay" also requires connecting elements to hold the image in place.  If you notice, on the bottom left of the letter "c" in clay, it is attached to the rest of the frame as well as attached to the letter "l".  Likewise, the letter "y" is attached to the frame, as well as attached to the letter "a".


The font and image you choose should provide for adequate spacing between the letters and within the image.  While we encourage you to be creative in your design, we also encourage you to think about how that image will be transferred to the surface.  Does your font provide good readability at great distances?  Will your logo require so many small cutouts that the resulting image will be blurred?  On our Text Stencils we exclusively use Arial Round Bold, which provides great readability at long distances.  We recommend using a similar font with some block lettering when feasible.

Artwork Submission:

Artwork (logos) should be submitted very shortly after the purchase of your Logo Stencil or "Proof" (within 3 days).  Most formats are acceptable, although we would prefer formats that do not require specific illustration programs.  Desired formats are (jpg, gif, png, pdf, bmp).  Artwork can be emailed to, including your "Order #".  Once we have received your artwork we will forward you a "Proof". Once you have approved your "Proof" and your Logo Stencil has been purchased, we will begin fabrication. 

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Custom Text (48" x 8")
Custom Text (48" x 8")
Text Stencil
Custom Logo (3'x3')
Custom Logo (3'x3')
Logo Stencils
Proof Creation (Logo Stencil)
Proof Creation (Logo Stencil)
Proof Creation